APL Logo, Tagline, and Branding
Logo Design, Branding
American Public Life insurance company is celebrating its 70th anniversary with a fresh, new look provided by Hester Designs. APL called upon Hester Designs to create a new look for their company, starting with a new logo design and a fresh branding scheme. We answered their call by providing them with a modern logo- utilizing fresh colors and clear, powerful text; and a tagline that concisely states the goal of the company.