Oklahoma Federal Credit Union opened its doors in Oklahoma City in 1951 with the idea that people should be able to pool their money and make loans to one another. Its guiding principle still holds true. In its daily service to members, Oklahoma Federal wanted to freshen its look, starting with its quarterly newsletter, promotional posters and website.
Our rebranding work started with color. The world is full of vibrancy, and that is reflected in the full range of services Oklahoma Federal offers its growing base of members. The credit union’s goals also focus on the growth of its members: A home loan connects a member with a house, bringing stability. A savings account helps a member plan for the future.
So we introduced bright blues and greens, making Oklahoma Federal’s messages pop while staying grounded, reflecting stability. We incorporated photos of families, professionals, young and old, and more to reflect the diverse range of members the credit union serves. We added bold type to lend a modern edge. And we organized Oklahoma Federal’s information, making contact information and promotions easy to find in each design.
As Oklahoma Federal rolls out its new branding into every aspect of business, we look forward to working with them to help them communicate with clarity and style.