Great marketing prints think beyond the graphics.
We all need to stand out from the crowd. Your print marketing is important, and it’s good to be a little different. Your marketing materials should be distinctive and noticeable. If your print pieces are designed to the highest standard, and is unlike everyone else’s, you can’t fail to stand out. Check out some of these tips and see if they help your print be more successful.
1. Think beyond standard paper
When determining your next print project keep your size and shape in mind for your outcome. Consider an unusual size, or even die cut a custom shape. Using the overall size and shape can help get your message across in a fun creative way.
2. Less is more
Be efficient with your message. When aiming to stand out with your print projects, simpler is better. An efficient approach to your information can help keep people engaged.
3. Print processes can "wow" an audience
Considering special print process and options such as foil stamping and embossed treatments. Spot colors and metallic inks can add a level of fun and sophistication.
4. Make your print feel good (literally)
Textures add new dimensions to your marketing projects. Running your hand along a smooth matte-finish brochure feels good. A gloss finish can appear elegant and classy. These options can suggest the same about your brand. A paper texture gives your project a natural feel in a fun creative way.
Print marketing is still a very powerful tool your business can use to boost brand awareness, increase customer retention and drive sales. People enjoy and trust something that is tangible. It’s also harder to block or delete with one click.
In order to create marketing materials that stand out, set you apart from your competitor and deliver better results, you’ll need to think creatively. Using some of these ideas you can make the most of our your print marketing and create materials your audience won’t be able to ignore.
Please be sure and let us know if you are needing any help with your upcoming print projects. Visit our print portfolio here to get some ideas for your next marketing campaign.
