The Western Sun website was recognized with a Pinnacle Award by the Cornerstone League Marketing and Business Development Council during the 2021 marketing awards competition held today. WSFCU site took first place in the credit union asset size category of $101 million to $400 million dollars for website and landing page design. The Pinnacle Awards competition is comprised of credit unions in Arkansas, Oklahoma, and Texas.
“We are please to receive a Pinnacle Award for the design of our new website. Our goal is to always get great results from our marketing but having your peers recognize your efforts with an award is also really nice. When we approached Hester Designs to help us refresh our old, outdated site we knew it would be like stating from square one. Our old site was really outdated both from the standpoint of our members and our marketing department that had to maintain the site. Jeff and his team did a great job with the design. They guided us through issues we had not even considered such as loading time for pages and design elements for ADA compliance. Even better for our marketing budget, their work was very affordable and a great value. The proof of success is in the end user, our membership. We went from less than 1,000 visits a month to more than 12,000 visits each month after we introduced the new site. We had such an increase in traffic that first month that the site crashed. I had not anticipated such an increase in usage so we quickly added more bandwidth and problem solved. Thanks to Jeff and the team at Hester Design for making our credit union website functional again and for winning us a Pinnacle Award.” — John Speaker, Western Sun Federal Credit Union
The Western Sun website design project began with research. Our team, lead by Jordan Oliver, started set out to do something unique and inviting. With a blank sheet of paper and some clear goals, we can really do some amazing work. We kept a tight reign on readability and the approach to photography throughout the project. This really helped set a new standard for the credit union’s branding as a whole. We are really were happy with the result. Winning an award is icing on the cake.
