The Canterbury Choral Society, based in Oklahoma City, is a distinguished musical organization known for its exceptional choral performances and diverse programs. Committed to fostering a love for choral music and providing enriching musical experiences, Canterbury Choral Society offers a variety of programs that engage audiences of all ages. Their mission extends beyond performance, encompassing education, community involvement, and support for the arts. Recognizing the need for a fresh, modern identity, Canterbury Choral Society partnered with Hester Designs to revitalize their brand and digital presence.
The Canterbury Choral Society approached Hester Designs for a new logo, new branding and a new website. The design team created a modern logo that incorporates musical imagery, such as sound waves and sound metering bars, symbolizing the vibrancy and range of their musical offerings. The logo features a spectrum of colors to reflect the wide variety of programs and performances presented by the organization, ensuring a recognizable brand identity. The website also incorporates these branding choices.
The homepage of the website serves as the central hub, offering quick access to various sections of the site.
The “2024-25 season” page provides detailed information about upcoming performances, allowing visitors to buy tickets and explore the season’s schedule. The design emphasizes ease of navigation and user engagement, encouraging visitors to attend performances.
The “About” section includes subpages such as “Artistic Team,” “Chamber Voices,” “Contact Us,” and “Staff & Board.” These pages offer in-depth information about the organization’s leadership, ensembles, and contact details.
The “Auditions” page provides essential information for individuals interested in auditioning for the Canterbury Choral Society. It is designed to encourage talented singers to join the organization.
The “Education” section features subpages like “Camp Canterbury,” “CYV Team,” “OCU Partnership,” and “Youth Choirs.” These pages highlight the educational initiatives and partnerships that Canterbury Choral Society offers, showcasing their commitment to nurturing young talent and choral education.
The “Support” section includes sub-pages such as “Forte Society,” “Season Sponsors,” “Volunteer,” and “GiveSmartOKC.” These pages detail the various ways individuals and organizations can support Canterbury Choral Society, from sponsorship and donations to volunteering opportunities.
To enhance user experience and facilitate quick actions, the top header includes prominent buttons labeled “Donate” and “Buy Tickets.”
In addition to the logo and website, Hester Designs developed Canterbury Choral Society’s latest ad campaign. The campaign incorporates elements from the new logo and website, creating a consistent look across all promotional materials. This approach ensures that all touch points reflect the refreshed brand identity, reinforcing recognition and engagement with the target audience.
Comprehensive website hosting and WordPress site security services were provided. This ensures that the Canterbury Choral Society’s online presence remains secure and functional. Throughout the design process, user experience and accessibility were prioritized. Also implemented were the best practices for web accessibility, ensuring that the site is inclusive for individuals with disabilities, adhering to the latest WCAG guidelines.
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