FAMC Brand & Website Design

FAMC is a small, family-owned business dedicated to producing the industry’s most flexible and robust MIDI foot controllers for musicians. Despite its size, FAMC provides high-quality products that cater to the complex needs of modern musicians. Understanding the challenges faced by a small business competing against industry giants, FAMC sought to enhance its brand presence and streamline its online sales process. This is where Hester Designs stepped in, offering comprehensive graphic design and web development services to give FAMC the competitive edge it needed. 

The collaboration with FAMC began with a proactive approach. Recognizing their potential and need for improved graphic design, Hester Designs reached out to FAMC to discuss ideas and selling strategies. This initial brainstorming session laid the groundwork for a partnership focused on elevating FAMC’s brand and online presence.

The work started with a custom logo for FAMC and some of their products. The logos were designed to reflect the technological essence of their products. This was done to convey a sense of innovation and professionalism, aligning with FAMC’s brand values.

The branding elements developed give the company an almost futuristic aesthetic that is both simple and professional, using a color palette of green, blue, gray, and white. This cohesive visual identity helps FAMC stand out in the competitive music gear industry, ensuring that their products are immediately recognizable.

Hester Designs also revamped FAMC’s website to enhance user experience and streamline the purchasing process. 

The homepage provides comprehensive information about the company and its products, setting the tone for the rest of the site. It introduces visitors to FAMC’s company and the unique features of their MIDI foot controllers.

The website is organized into distinct sections for different product types, including accessories, Liquid Foot Controllers, audio loops/switches, and audio track players. Each section offers detailed descriptions, specifications, and high-quality product images.

The original web store was redesigned to be sleek, simple, and easy to navigate. The store allows users to browse products by category, view detailed product pages, and add items to their cart with ease. The design focuses on ensuring a smooth shopping experience.

The checkout process is streamlined and secure, providing customers with a hassle-free way to purchase products. This page is designed to minimize friction and enhance conversion rates.

To support FAMC’s community and customer engagement, the website also includes forums, videos, and other community oriented utilities.

Comprehensive website hosting and WordPress site security services were provided for their website. This ensures that the FAMC’s online presence remains secure and functional. Throughout the design process, user experience and accessibility were prioritized. Also implemented were the best practices for web accessibility, ensuring that the site is inclusive for individuals with disabilities and adhering to the latest WCAG guidelines.