Fritts Farm Brand System Design

The Fritts Farm shopping center, located in the vibrant community of Moore, Oklahoma, has established itself as a cornerstone of local commerce and community life. As one could guess from their name, the shopping center’s land used to be home to a farm owned by Alton and Evelyn Fritts. With this rich family history, Fritts Farm possesses a commitment to serving the needs of its residents. Fritts Farm is home to over 100 diverse businesses, ranging from retail stores and restaurants to service providers and entertainment venues. The center also proudly hosts the Moore Fire Department, further cementing itself within the community.

Fritts Farm sought out the expertise of Hester Designs to develop comprehensive visual branding that would encapsulate its long-term vision and honor its familial legacy. This collaboration included extensive market research, branding design, and the development of a logo that ties into the family history of Fritts Farm.

Work on the project began with conducting thorough market research across multiple states to understand the competitive landscape for Fritts Farm. This research provided valuable insights that informed the strategic planning and ensured that our design solutions were grounded in data-driven decisions.

The branding experts at Hester Designs created a logo that resonates with the local community and reflects the family heritage of Fritts Farm as well. The logo design process involved deep collaboration with the Fritts Farm team in order to capture the essence of their brand. The resulting logo is family-loved and serves as a visual representation of the shopping center’s commitment to the community. By connecting the branding to the family history, it was ensured that the new visual identity honors the past while looking forward to the future.

By incorporating graphic design services into this work with Fritts Farm, Hester Designs has delivered visually compelling and strategically effective design solutions. These services include the logo elements and the broader visual branding that enhances the shopping center’s appeal. The branding provided by Hester Designs brings together everything from Fritts Farm’s website to physical signage by unifying the colors used. This was also done by ensuring the logo was simplified enough to be simultaneously recognizable and efficiently used in as many different ways that may arise as necessary.

The collaboration with Fritts Farm exemplifies Hester Designs’ commitment to delivering high-quality branding, expert logo design, and strategic visual planning services. Both the comprehensive visual branding and incorporated logo enhance Fritts Farm’s physical and online presence and provide strategic tools for engaging the community and supporting its long-term vision. Through this partnership, Fritts Farm is well-positioned to continue its growth and success as a beloved community hub in Moore, Oklahoma.